01
Creator Commerce
TikTok Shop, live commerce, affiliate, creator marketing, commerce technology and creator-led selling.
/ For brands
Make better decisions before you spend the money.
Every agency and service provider will tell you they’re the right choice. Workfriends helps you understand the landscape, ask the right questions and find the right capabilities for what you’re actually trying to accomplish.
Sometimes that means working with one of the companies in our network. Sometimes it doesn’t.
/ Where we work
Go where the growth is.
Workfriends focuses its network on markets where technology, consumer behavior and new business models are creating meaningful economic opportunity.
02
Audience Development & Talent Monetization
New ways for creators, athletes, entertainers and IP owners to grow audiences, expand distribution and turn attention into revenue.
03
Emerging Media
New platforms, technologies and business models changing how audiences are reached, measured, monetized and moved to action.
/ Workfriends Decision Tree
Navigating TikTok Shop?
Don't start by asking which agency to hire. Start by understanding the opportunity, the economics, the operating models and the questions that determine who is right for you.
Start with the TikTok Shop Decision Tree →/ About
I built what I wish existed.
I’ve spent nearly two decades inside media, advertising, creator marketing and commerce, with a front-row seat to more than $1.4B in acquisitions across the creator economy.
I’ve seen what creates enterprise value, and I’ve seen what happens when companies overpromise and underdeliver.
Trust. Judgment. Relationships.
Workfriends puts them to work.
Kevin McClain
Founder, Workfriends
Building something? Been building relationships for a career? Workfriends also works with select companies and executives.
/ Use the network
What are you trying to grow?
Bring us a problem, an opportunity or a relationship worth building.
Email Kevin directly →