Workfriends.
Workfriends / A Revenue Network for the Creator Economy

New customers.
New channels.
New revenue.

Commercial advantage for the companies shaping what's next.

Workfriends brings trusted relationships, senior commercial judgment and specialist partners together to build new business across emerging media, commerce, marketing and technology. We identify the opportunity, assemble the right people and move it toward revenue.

Discuss a revenue opportunity →How Revenue Builds work →

Free 20-minute fit call. Defined scope. Paid execution.

Workfriends.
A universe of people, capabilities
and commercial possibility.
Read the Universe ↗
The Workfriends Universe

People outlast companies.

Trust. Judgment. Relationships.

Select a node. Follow a connection. See what it could make possible.

Bring a related opportunity →
Drag to look around. Growth represents possibility.
Trust. Judgment. Relationships. In motion.

/ More than introductions

Relationships that do more than open doors.

An introduction can start a conversation. Workfriends helps turn trusted access into new customers, distribution and revenue-producing partnerships—by knowing who matters, what each side needs and how to structure the opportunity.

Our network is the asset. Commercial judgment and hands-on execution put it to work.

See how the Revenue Network works →
/ How we work

From opportunity to execution.

Every assignment starts with a commercial objective: a new customer, a distribution channel, a partner ecosystem or a revenue opportunity worth developing. Revenue Builds fund defined, hands-on commercial work with clear scope, milestones and accountability. Ongoing partnerships and performance economics are structured where they fit the opportunity.

A clear growth objectiveThe right people around itAccountable commercial execution
How Revenue Builds work →

The fit call is free. Research, tailored recommendations and execution are scoped and paid. Ongoing work and performance participation are agreed where appropriate.

/ Where we create value

Built around the opportunity.

Creator Commerce

Evaluate and activate opportunities across TikTok Shop, Amazon, live shopping and creator-led commerce with the right operating partners.

Explore creator commerce →
/ The people behind the work

Who's in the network.

Senior operators who built and scaled the businesses this industry runs on. Brought in when an assignment calls for their experience.

Former CMOs, CROs and Heads of Partnerships

$100M+ in brand partnerships closed

Leadership experience at TikTok, Meta, Amazon, Shopify, Starbucks, JCPenney, WarnerMedia, Penske Media, Business Insider, BuzzFeed, Hello Sunshine, Moonbug, 100 Thieves, Fullscreen, Tastemade and Influential.

We'll tell you who's right for your opportunity on the fit call.

People outlast companies.

19 years in digital media, creator marketing and commercial partnerships, with experience at Fullscreen, Tastemade, Influential and Travelzoo.

19 years in digital media, creator marketing and commercial partnerships.
Experience at Fullscreen, Tastemade, Influential and Travelzoo.
Kevin McClain on LinkedIn ↗

What are you trying to grow?

Bring a brand opportunity, a partnership idea or a business ready for its next move. Start with a free 20-minute fit call.

Discuss a revenue opportunity →